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About F.O.C.U.S.™

Our Story

F.O.C.U.S.™ — the Farming Output Carbon Utilisation Standard for coffee — was launched in 2022 with support from the European Space Agency (ESA).

We worked alongside coffee farmers in East Africa for 13 years—testing practices, understanding constraints, and seeing what works at scale.

That work became GAP77™ — 77 practical regenerative farming methods that underpin the programme. F.O.C.U.S.™ builds on this, using satellite data and soil science to measure and verify carbon stored across coffee farms.

Satellite imagery with farm boundary mapping and NDVI heatmap overlay
2022 Standard Launched

Leadership

Founders

David Mills, Co-founder and CEO of F.O.C.U.S.™ carbon credit standard for coffee farms

David Mills

Co-founder & CEO

Mario Serracin, Ph.D., Co-founder and Head of Regenerative Agriculture at F.O.C.U.S.™, developer of GAP77™ farming practices for coffee

Mario Serracin, Ph.D.

Co-founder & Head of Regenerative Agriculture

Graham Mills, Co-founder and CTO of F.O.C.U.S.™, building satellite monitoring and carbon measurement technology for coffee farms

Graham Mills

Co-founder & CTO

Our Team

Leadership Team

David Hatch, Projects Director at F.O.C.U.S.™, managing carbon credit programme delivery across East African coffee farms

David Hatch

Projects Director

Julianne Kayonga, Regional Manager at F.O.C.U.S.™, leading on-the-ground programme delivery with coffee farming communities in East Africa

Julianne Kayonga

Regional Manager

Alec Hajinoff, Head of Partnerships at F.O.C.U.S.™, building strategic relationships with coffee companies and sustainability partners

Alec Hajinoff

Head of Partnerships

Partner with us

The Pathway Forward

F.O.C.U.S.™ on your carbon and sustainability goals.

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Satellite view of mapped coffee farm plots showing F.O.C.U.S.™ carbon monitoring boundaries across smallholder farms